Retail News Blog

This content shows Simple View

Business

How The Right Sign Can Boost Your Business Brand

tips from a sign company near me

Your business signs are among your most important tools to achieve brand success. The two most important features to be achieved with your business signage are visibility and communicating the right message. Neither of the two is enough in its own: no matter how visible your signs are, if they fail to convey the right message, they will not be efficient and no matter how well-designed and attractive your signs are, but if the signs are not sufficiently visible, they will be unnoticed by your target audience. Here are some tips from a sign company near me for achieving both goals.

Choose the Right Types of Signage

The material and the size that you choose are essential for signs that are durable and able to maintain the quality of your signs without fading. Signs can be made from lots of different materials, including cardboard, metal, wood, foil, plastic, neon, fluorescent lights and LEDs. The choice of the materials depends on the space in which they will be used: you need weather-resistant materials for outdoor signs, while indoor signs can be made from more sensitive materials, too.

There are plenty of sign types to choose from for indoor as well as for outdoor advertising. Synthetic materials, such as acryl and the sheets used for making banners are suitable for indoor and outdoor usage as well and so are LED displays, wood and metal signs. Cardboard, whether used on A-frame signs or in other forms is more suitable for indoor signs.

Branding Considerations

Your business signs are your most important tools in attracting attention to your brand and in communicating your message to your customers. The principle components of your signs are graphic elements and text, the design of both elements being essential for success. If you already have a business logo, use it on all your signs, but make sure that it is of the right size and quality – not too large and not too small, being readable from the typical distance at which your customers stand from your sign. Your business signs should also include text to inform your audience about your contact details and about your promotions. Include your slogan and a firm call to action as well.

Consider Switching to LED Displays

LED message boards are currently the most advanced and most versatile signage solutions, suitable for indoor and outdoor branding alike. The solution will give you lots of freedom when it comes to the amount of information that you want to convey and it is also considered to be among the most attractive ones – LED boards can be configured to display any amount of images and slides, one following the other at predefined intervals. You can also use your LED boards to advertise your seasonal promotions – all you need to replace a set of images is a computer.

LED displays might require a more substantial initial investment, but they are very durable solutions – LEDs can last for up to 50,000 hours without dimming or fading, which means that you will be able to use your boards for displaying crystal clear, sharp images for years.



New Business Sign Ideas For 2020

Having a business sign that stands out with its stylish and attractive uniqueness and that is able to convey your message and to represent your company’s values is no small task. Business sign design being governed by trends, your signage needs to make use of the latest trends and the technologies and the range of the materials used for the execution of the signs is also becoming richer all the time, so here are some ideas to help you create signage that makes use of the hottest trends for 2020.

Minimalist Designs

Clean lines and shapes, lettering that features no ornaments, designs that communicate your message in a clear and elegant way – this is what minimalist styles can offer you. Minimalist signs use not more than two colors and the font used for the text component is composed of simple, straight, often rugged lines.

signs Denver CO

Bold Solutions

While minimalist sign designs found in Denver CO are all about subtle solutions, using bold colors and striking design components is also very trendy in 2020. The trend of using vibrant colors is especially popular among companies that target younger audiences.

Complex Typographic Solutions

Bold colors can work exceptionally well with typographic solutions that combine at least two fonts or even handwriting. If this type of design appeals to you, make sure that your choice of lettering does not hinder readability – while the experts say that using two fonts will keep the attention of the attention of your potential customers engaged for longer, fonts that are too complicated will drive away customers.

Vintage or Classic Solutions

Traditional signs Denver CO solutions, such as a bracket hung over your shop door, are making a comeback and so are many other solutions that feature vintage designs. Using colorful neon lights inspired from the shapes that were popular in the 80’s, pixelated typefaces, geometric shapes and patterns are all very popular these days – if the design style appeals to you, try to integrate that with the overall image of your company to create a consistent appearance.

Electronic Signs

This solution is very modern, very trendy and very attractive, though a bit costly. Electronic message centers are usually located in busy spots around your town and city, in areas where people spend time waiting, such as in bus stops and they allow for displaying high-resolution, high-quality signs and ads to entertain, inform and intrigue the people looking at the ads. Some of these centers are suitable for playing sound as well, further increasing the range possibilities that you can use.

Using Floor Space Wisely

Floor signs are still among the most efficient forms of company signage, suitable for passing on information, for providing direction and for raising awareness towards your brands. If you choose floor signs to use either on your shop floor or on the floor of department stores or other facilities, pay special attention to the quality and the durability used for the signage – floor signs are walked on and exposed to the chemicals used for scrubbing and washing the floor, so you need special materials that can withstand such wear and tear.



Should You Consider Retrofitting a Conference Table with a Metal Top?

Buying new furniture is always a pretty big hassle. From researching the best types of materials to use, to finding great bargains that are aligned with your budget, there are many possible issues that could come up.

Fortunately, you don’t have to deal with all that when you want to replace your table – in fact, you won’t always have to replace it entirely either. In some cases, you’ll find that retrofitting a table with a metal top will actually work a lot better than finding a replacement table. Whether you’re trying to modify a common kitchen table, or a fancy coffee table for the living room, or a business conference table, this approach is quite modern, and you might find your household will welcome it entirely.

conference table

What Are the Advantages and Drawbacks?

Retrofitting a table isn’t an easy task, and you have to work it out for yourself that you really want it to begin with. For that purpose, it’s important to take an impartial look at all the possible advantages and drawbacks associated with getting such an item and making it your own. Let’s first look at the benefits:

  • A metal top is certainly unique, and it can look like quite a modern option, depending on the type of table you own. Glass and wood both work extremely well with a metal top, and so do some types of plastic, depending on the design.
  • In the long run, a metal top for your table will save you a lot of money. Even if you install a more modern and extravagant version, you’ll find that the durability of the metal top will help you get your money back in no time.
  • You won’t have to deal with as many repairs either. A modern metal top for your modern table will be a lot stronger than what other materials have to offer, so you don’t have to worry so much about it getting scratched or damaged in any other way.

There aren’t many disadvantages to speak of when it comes to metal table tops. Some might consider metal to be less of a fashion statement, while others will prefer table tops that are unique in appearance and texture, offering certain features that metal tops simply aren’t capable of.

Doing It Yourself vs. Hiring a Contractor

It’s always better if you can do a job like this yourself, but if you don’t have the tools, knowledge or dexterity to handle it, then you should probably call in the professionals. Local contractors don’t typically charge a lot for a job as simple as this, but you will have to wait around for them, and some of them might be less experienced than others. On the other hand, you can also consider calling in a friend or family member who is more tech-savvy to do it or at least to provide you with some advice.

With the right people to install it and with a little patience, you might have on your hands one of the most impressive and priceless items you’ve ever owned. And even though not everyone will enjoy the idea of adding a metal top to a table made from metal, glass or plastic, the strength and practical features of the metal might just make it worthwhile.




top